You’re not my favorite: Twitter experiments with infiltrating your feed

Gladiator, 2000. Scott Free Productions/Red Wagon Entertainment. Distributed byDreamWorks.

Twitter is the headquarters of the control freakIt’s a social network for those who want everlasting control over what they see and from whom they see it. It’s the social network for those who want to bless people by following their digital auras, depending on if they prefer ethos (power Twitter), pathos (animal pictures / rage Twitter), or logos (wonk Twitter).

“Social sharing is a popular but controversial way to measure the value of information itself.” – Me, explaining why people share on Twitter, These Tiny Gutenbergs, Part Two

Twitter is experimenting with a new feed function to rip this god-like control out of your pure, innocent, OCD-hands, in favor of showing you content only tangentially related to who you follow.

Encouraging rogue tweets to infiltrate your feed is a great thing because Twitter has a huge problem we should all care about: community silos which are based on groupthink or industry, and a high level of entry barriers for new users that are in part created by the very groups of people who resist and resent seeing “unapproved” tweets.

My argument in support of the new functionality is simple. If you are forced to see new tweets that are purely in the control of who you follow, you will learn more 1) about the behavior of people you follow and 2) have another entry point to communities you do not know about or even like on Twitter.

There are strong criticisms to the functionality, though. Here are a few of them:

1. The Philosophical. Twitter was supposed to be solely for the enjoyment of users, who are totally in control:

“I think it is a statement against a lot of power users from Twitter. People spend a lot of energy on creating a well-curated, reliable, trust-worthy following lists, and now all of a sudden that’s sort of out of the window. I’m following the people I follow because I want to see tweets from them, and I’m pointedly not following other people for the opposite reason.” – Anonymous power user

“There is nothing more obnoxious and disruptive than having a tweet from someone I specifically don’t follow shoved into my stream. I put a lot of thought and effort into maintaining a tightly curated twitter feed. I mute people, I block (some) users, and the prospect of having errant fav’d tweets from people I don’t follow forced in front of my face sounds horrendous.” – Taylor Lorenz (@TaylorLorenz), Head of Social Media at the Daily Mail/ @MailOnline

2. The Technical. Twitter favorites are a terrible, awful function for discovery:

“People use them for many reasons and in many different contexts that it’s counter-intuitive to try to shove favorited tweets into user timelines.”  – Anonymous power user

“Because people favorite for different reasons, it seems to be an odd move for Twitter to make. I usually favorite items with plans to read them later, and occasionally to let someone know I like something he/she said. Pushing out my favorites as random tweets lacks context, and in some cases may be something I really don’t endorse or would want to push out to my followers at all. I read somewhere that this action indicates Twitter doesn’t understand how its own features are used. But here’s something more likely: Twitter may be trying to force people to use Favorites in the way the company wants them used, which would match some of its other moves of late.” – Dwight Silverman (@dsilverman), Tech blogger, social media manager at Houston Chronicle

Even with these serious limitations — especially the one about favorites not being a good measurement for what should be discovered content by others — I am still a fan of the experiment. We should all be willing to learn about Twitter, the best social network for control freaks like you and me.

You tell me: does discovery via favorites get Twitter any closer to a more friendly experience?

Here’s what Tim Carmody (@tcarmody), technology writer, has to say in case Twitter is listening:

“This could be a service some Twitter users find useful. But even then, the best way to implement it, and the way it would be most meaningful, would be to put users in control. Give us the ability to opt-in or opt-out of having our faves and follows broadcast into the stream, or the ability to mute other users’ activity in ours. Twitter already lets us disregard other users’ retweets (even if we follow them!), and even Facebook lets us tell its algorithm when we want to disregard other users’ recommendations. Surely Twitter can be more progressive than Facebook.”

Note: I’ve reached out to Twitter for comment, but the company is notoriously shy to comment about experimental functions on the platform.

Image credit: Gladiator, 2000. Scott Free Productions/Red Wagon Entertainment. Distributed by DreamWorks.


16 thoughts on “You’re not my favorite: Twitter experiments with infiltrating your feed”

  1. […] Fusion’s Margarita Noreaga, who is probably better at Twitter than you are at anything, writes, “If you are forced to see new tweets that are purely in the control of whom you follow, you […]


  2. I’m sympathetic to Margarita’s arguments, and because of the way I use Twitter (primarily via lists), the recent changes aren’t really bothersome. Yet the control freak in me agrees with Esta – there ought to at least be an opt-out.


  3. Yikes. I favorite every thank you I receive; it’s like a nod to me, just to recognize that I saw and appreciated something. Is anything that’s been given a * going to be subject to this treatment, or only posts that are widely favorited by a large number of people? The latter sortof makes some sense, but the former is just plain dumb.


  4. I find that I don’t use twitter as often as facebook or instagram. Social media has become another universe for some people. Those who aren’t very social can become anyone they want in the social media universe. I just never got into Twitter. I only post my blog posts on Twitter without ever visiting my account.

    Liked by 1 person

  5. Although it confuses me, I also have a twitter account. I visit my feed every once in a while just to see what’s going on and I leave feeling even more confused than when I started. I still haven’t deactivated it for some reason. Oh well.


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