“The Backfire Effect” Is the Cognitive Concept of the Moment

If you only believe what you want to hear, you’re doing life wrong.

Discover

If you’ve been awake and online in the past 24 hours, there’s a good chance someone you know has shared this lovely Oatmeal comic. Yes, the one that explains why our brains our wired to reject information that goes against our previously held beliefs.

The comic was based on a three-episode sequence from You Are Not So Smart — a popular podcast and WordPress.com site — devoted to the backfire effect, the name of this cognitive phenomenon. On the first episode, the YANSS team goes deeper into the neurological underpinnings of this resistance to information that might change our minds:

By placing subjects in an MRI machine and then asking them to consider counterarguments to their strongly held political beliefs, Jonas Kaplan’s and Sarah Gimbel’s research, conducted along with neuroscientist Sam Harris, revealed that when people were presented with evidence that alerted them to the possibility that their political…

View original post 89 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s